Privacy policy

This Privacy Policy describes how Brandhatch LLC, a Georgia limited liability company trading as FirstFind ("FirstFind", "we", "us"), with its registered address at 8735 Dunwoody Place STE N, Atlanta, GA 30350, collects, uses, discloses and protects personal information in connection with the website at firstfind.io (the "Site") and the local search optimization services we provide (the "Services"). By using the Site or engaging the Services, you acknowledge the practices described in this Policy.

1. Information we collect

Information you provide. When you request an audit, book a consultation, register interest in a role, or otherwise contact us, we collect the information you submit, which may include your name, email address, telephone number, business name, business address, website, industry, and the content of your message.

Client account information. When you become a client, we collect the information necessary to deliver the Services, including billing details, the Google Business Profile(s) and other listings you authorize us to manage, access credentials or delegated permissions to those listings, and business information such as service areas, categories, hours, photographs and customer reviews.

Information collected automatically. When you visit the Site, we and our service providers collect certain information automatically, including IP address, browser type, device identifiers, referring pages, pages viewed, and the dates and times of visits. This information is collected through cookies and similar technologies as described in Section 5.

2. How we use information

We use the information we collect to:

• provide, operate and improve the Site and the Services, including preparing visibility audits and delivering the tier you have purchased;
• communicate with you about your enquiry, account, invoices and the performance of the Services;
• process payments and maintain financial records;
• monitor and analyze usage of the Site and the effectiveness of our marketing;
• comply with legal obligations and enforce our agreements; and
• protect the security and integrity of our systems and prevent fraud or misuse.

We do not sell personal information, and we do not use client business data for any purpose other than delivering the Services to that client.

3. How we share information

We share personal information only with service providers that process it on our behalf and under contractual obligations of confidentiality, including:

• Cloudflare — hosting, content delivery and security for the Site;
• Google Analytics — aggregated analysis of Site traffic;
• Meta Pixel — measurement of advertising performance;
• Calendly — scheduling of audit and consultation calls;
• Stripe — payment processing; we do not store full card numbers on our systems;
• GoHighLevel — customer relationship management, onboarding workflows and client communication;
• Google, Bing and business directory platforms — as necessary to manage the listings you have authorized us to manage.

We may also disclose information where required by law, subpoena or court order; to protect our rights, property or safety or those of others; or in connection with a merger, acquisition or sale of assets, in which case we will require the recipient to honor this Policy.

4. International transfers

Brandhatch LLC is organized in the United States. Some of our service providers and staff may access or process personal information from outside the country in which it was collected in order to deliver the Services. Where that happens, we take steps to ensure the information receives a level of protection consistent with this Policy.

5. Cookies and tracking technologies

The Site uses cookies and similar technologies. Essential cookies are required for the Site to function. Analytics cookies set by Google Analytics help us understand how visitors use the Site. Advertising cookies set by the Meta Pixel allow us to measure the effectiveness of advertising campaigns. You may control cookies through your browser settings; disabling non-essential cookies will not affect the core functionality of the Site. For information on how Google and Meta use data collected through their tools, refer to their respective privacy policies.

6. Data retention

We retain enquiry information for as long as necessary to respond to and follow up on your enquiry, and thereafter for up to 24 months unless you ask us to delete it sooner. We retain client information for the duration of the engagement and thereafter for as long as required to satisfy legal, accounting and tax obligations. Listing credentials and delegated access are revoked and deleted within 30 days of termination of the Services.

7. Security

We maintain administrative, technical and physical safeguards designed to protect personal information, including access controls, encrypted credential storage, and least-privilege access for staff. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your rights and choices

Depending on your jurisdiction, you may have the right to access, correct, delete or restrict the processing of your personal information, to object to certain processing, or to receive a copy of your information in a portable format. Residents of certain US states have additional rights under applicable state privacy laws, including the right to opt out of the sale or sharing of personal information and to not be discriminated against for exercising those rights. To exercise any right, contact us using the details in Section 11. We will verify your identity before acting on a request and will respond within the period required by applicable law.

You may opt out of marketing communications at any time by following the unsubscribe instructions in the message or by contacting us. We will continue to send transactional messages relating to your account.

9. Children

The Site and the Services are directed to businesses and are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

10. Changes to this Policy

We may update this Policy from time to time. The effective date at the top of this page indicates when it was last revised. Material changes will be communicated to clients by email. Continued use of the Site or the Services after a revision constitutes acceptance of the revised Policy.

11. Contact

Questions, requests or complaints concerning this Policy may be directed to: Brandhatch LLC, 8735 Dunwoody Place STE N, Atlanta, GA 30350, United States · brandon@firstfind.io