Local SEO guides, checklists and videos

All industries Guide · 5 min

What a Google Business Profile actually is - and why it matters

The free listing that decides who gets the call, and the fields most owners never touch.

Health & wellness Checklist · 4 min

The 12-point profile checklist for practices

Categories, services, booking links, and the fields most practices leave empty.

Automotive Guide · 7 min

Why your shop disappears after 6pm

Opening hours are a ranking input. What after-hours searches see, and how to fix it.

All industries Checklist · 3 min

Ask for a review without breaking the rules

A post-job script that earns reviews - honestly, and without risking your profile.

Home & trade services Guide · 5 min

Service-area businesses: ranking without a shopfront

How Google treats businesses that travel to customers - and the settings that matter.

All industries Guide · 6 min

How Google chooses its top three on Maps

Relevance, distance, prominence - and which of the three you can actually influence.

Food & hospitality Guide · 5 min

Photos that fill tables: what to publish monthly

The photo categories Google rewards, and the ones that quietly hurt you.

Legal & professional Guide · 6 min

Reviews for firms: ethical, compliant, effective

Earning detailed client reviews within professional advertising rules.

All industries Guide · 6 min

What AI search means for your local business

Where AI tools pull local recommendations from - and how to be the answer they give.